3 Simple But Powerful Off-Line Advertising Strategies & 10 Classic E-zine Advertising Tips

There are several ways to advertise and get the word out about your business online and the best of them include free search engines, pay per click search engines, writing articles, utilizing press releases, doing joint ventures/ad co-ops, and posting to message boards and forums related to your target market. 

But one advertising method that's neglected by most online marketers is off-line advertising. 

There are several low/no cost ways to advertise off-line and I want to share 3 of them with you. 

1) Business Cards 

If you are serious about your business you must have business cards. They are cheap and are a great way to attract potential prospects or customers. Simply hand them out to people who you feel may be interested in your business. Also, whenever I visit a restaurant, bar, or club, I'll leave my business cards in all of the bathroom stalls. (Just make sure nobody is in there of course... lol!) And don't laugh at this! It really works. When I visit the bathroom an hour or two later, I'll find that all of my business cards are gone and I'll have a fresh new set of sales the very next day. 

2) Flyers 

With today's technology, flyers are very easy to make. You can simply design a flyer online and just print it out and make copies. Then you can post them in area businesses where you feel your potential customers may hang out. (Just make sure you ask permission from the business owner.) 

Or simply hand out your flyers to people you meet on the street. Many bars and clubs don't have a problem with posting flyers in their establishments either, especially if you are a patron. And don't forget about supermarkets! Many have bulletin boards, at least here in New Jersey where I live, and you can post your flyer there. There are hundreds of people walking into supermarkets everyday and they are in a buying mentality. Take advantage of it and post your flyers often. 

3) Automobile Advertising 

What... ? Yes you read that right! Your car is not only a driving vehicle but a great advertising vehicle as well. You can stick magnetic signs or plates on your car with your company name and/or domain name for all to see. 

Your business can be exposed to hundreds, if not thousands of people every day whether your car is parked, you are driving, or even when you are stuck in traffic. It's fairly inexpensive and a great way to "drive" home your message. 

10 Classic E-zine Advertising Tips

1. Target your advertising.

The more targeted the e-zine is for your offer, the greater your response will be for your proven ad.

2. Track your ads.

Don't leave your ad campaigns to guesswork. Use ad tracking to show you exactly which e-zines and ads are most profitable.

3. Run your ad for multiple issues.

You'll get a better response, and possibly save money as many publishers offer special deals on bulk advertising.

4. Spend lots of time writing your headline.

An effective headline will successfully grab your reader's attention and target your audience.

Your winning headline will also get people to read the rest of your ad, leading to more traffic and sales.

5. Don't try to sell your product from your ad.

Write your ads to create interest and get people to visit your site.

From here, your powerful sales page will do the selling for you, and you'll be able to get people to join your e-zine or mailing list for successful follow up.

6. Don't use all caps in your headline.

You'll appear like your yelling at your reader, and your ad will come off as amateurish.

7. Include a "call to action."

At the end of your e-zine ads, include a call to action that tells your reader what you want them to do next (i.e., visit your site or subscribe to your e-zine).

8. Don't be cute or funny with your ad.

You might put your reader in a good mood, but don't count on that translating into more visits to your site or more sales.

9. Offer something for free.

Provide an incentive for visiting your site such as a free eBook, sample chapter, or trial.

10. Subscribe to or view the archives of the

e-zines you would like to advertise in.

You'll be able to see the quality of the content provided, how many ads are published in each issue, and you'll get a good idea of the products those readers are interested in by the ads being run.

3 Pillars of a Solid Home Based Business

In this day and age it is almost impossible to maintain a decent standard of living on one paycheck, but in a family where children are involved it is not always feasible for both dad and mom to have a job outside of the home.  Daycare expenses, the need for a second car, and too much time away from the children are some common drawbacks.  This however is the exact situation that a Home Based Business works to its greatest advantage.

Home Based Businesses are great and can be extremely profitable but without the proper knowledge and tools you can waste an incredible amount of time and/or money which defeats the purpose you started out with, namely to make money and have time to do the things you want to do. This article was written to give the average person like you and I a practical guideline to getting started in a home based business the right way, and to save you wasted time and money.

My experience has shown me that there are basically 3 main pillars or principles of a solid home based business. 

Pillar #1: It must have minimal start up cost.

A home based business that has a high start up cost will take longer to see a profit, and as we said earlier, time is one of the things we are trying to cut down on. Minimal cost will also make the home based business more assessable to a larger amount of families or individuals who are just starting out.

Pillar #2: It must be easy to set up and maintain.

The more complicated your home business project, no matter what it is, the more likely you are to give up out of sheer frustration before you see a profit. A business that is easy to set up and maintain will give you confidence and a sense of accomplishment as you complete each simple step in the process. 

Let's face it if you enjoyed wasting a lot of time and effort maintaining a home based business you would not be reading this article. This is about freeing you to spend time with your family and doing the things you love, not creating another taskmaster to replace your job! The first two pillars of a solid home based business are necessary for the third to occur.

Pillar #3: It must have a quick return on investment. (ROI)

You can spend months building a home based business but it there is never any real profit generated in a reasonable amount of time many people may get discouraged and give up. What is a reasonable amount of time? I would plan for a time frame on the order of weeks instead of months. Depending on the type of home based business some people have had a decent ROI within days, and unbelievable as it may sound some businesses that deal with affiliate marketing and sales can see profit as early as 15 minutes from startup!

You may be thinking to yourself "that's too simple!" Let me say that within these 3 pillars there is plenty of detail to keep anyone busy. The business that you choose to start should definitely be something that interests you and possibly even something that you already have a measure of experience in doing. Whatever home based business you get involved in make sure that it is propped up by the 3 pillars listed in this article. Do not make the mistake of overcomplicating your efforts or you will see very quickly that you will get bogged down with a lot of needlessly wasted time and effort. 

Here's to your home based business success.

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Article: Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I've spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any "get rich quick" programs worth buying. I've been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn't require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them. 

Now, I've seen a lot of "get rich quick" programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it'd be because they had high- traffic websites with a lot of quality content. I'd know, because in one whole month, I never even made half of what they promised I'd make daily with their programs. Maybe you've already been scammed by one of these fraudsters. 

Anyway, I finally got sick of what was being offered. I decided I'd look through the all of the "get rich quick" programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section. In conclusion, almost all of the programs I found were completely useless. 

The owners knew it, but they couldn't care less about their customers since they didn't offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work. I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. 

Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying! Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low! To Your Online Success,11k4u

Formula For YOUR Success!

Finding your niche so you can concentrate.  When you find out what your specialty is

then you can start to promote to the people that are working on the same type of things

you are.  Are you just with a program to make money as an affiliate? Do you have your

own website that goes back to your affiliate site?  Are you selling homemade products?

Are you someone that is selling from his/her own store or mall?  There are so many 

different things to promote and you want to reach your target audience to get the results 

that you are seeking.

Outline your tasks daily using the day timer you will know what day and time you can

repost your ads or emails to Safelists.  This is a great time saver.  If you have multiple

email accounts a program called Thunderbird by Mozilla is tops,  login one place and

check them all at once.  A lot times for every task to get the most important done early

when you are full of energy.  Take breaks so you can re-evaluate what you are doing and

be more receptive to tasks still to be done.  Organization will set you above the crowd 

because you will accomplish more.

Reach your crowd after finding your niche you need to advertise to your target.  Go to

forums and post to the ones that fit your niche so you will be working your ads to people

with the same goals and targets you have.  In the forums you will not be able to blatantly

set your ads out, post what you would like to add and then leave your signature with your 

URL in it.  If they enjoyed or learned from your post they might want to follow up by

visiting your site.

Mentors get you trained and help stimulate the learning process.  They keep you fortified

with uplifting values and appeal to your excitement.  With the right mentor you will go 

farther because you are learning from them, this shortens your learning curve.  When you 

work with others listen and you will gain information from them from what they have been

doing in their promotion.

Using every avenue of promotion, traffic exchanges also use banner views for your credits.

They have blog exchanges, you view others blogs to get traffic to your blog.  They also have

banner rotators you can post one url in the banner slot with 5 banners loaded to cycle

through.  Just  a few of the ways to make your time work better with tools online.  Before you

purchase any software online check out and see what other people have to say about it at

Google.  This is a way to find out before you have put out your money for software that will 

not be used.  Market wisely and then you will be in the profit zone.

Leave nothing to chance, ad trackers help you to find which promotion is working for you.

This also depends on titles and content when this has been checked and it still does

not pull people in, then leave the non-producers behind and find new ones.  Traffic

Hoopla has the top promoters listed every week; this is a good resource to check.  This

one costs but still a good resource- Traffic Testers.

Advertise, and advertise some more, you just have to get the word out.  Even the big names

put their logos and advertising out there for millions of dollars.  You can start with the free

ones and after making money move on and put your money out for paid advertising. Keep your

records so you know what you are spending and what is bringing the people to your site.